Brochure

Moving Millions to Buy

Booklet published by the Michigan Street Car Advertising Company, urging companies to advertise using sigage on Detroit streetcars. The booklet contains information about the benefits of advertising using streetcar signs, statistics on ridership, maps of routes, samples of signs, testimonials, and numerous photographs. The booklet is bound in a blue cover with a black and white photograph of of people boarding the Fourteenth Street streetcar, which bares a retouched advertisement for a production of "Jenny" at the Cass Theatre.