Step into the heart of ParadeLand with an exclusive guided tour of The Parade Company’s studio, the creative hub behind America’s Thanksgiving Parade® presented by Gardner-White. This indoor experience takes you through a 200,000 sq ft warehouse filled with vibrant floats in every stage of construction, the world’s largest collection of papier-mâché heads, and a costume shop housing over 3,000 outfits—each designed by award-winning artisans.
Your expert guide shares the parade’s nearly century-long history—from its start in 1924 as Detroit’s festive showcase to its modern role as one of America’s most iconic holiday traditions—highlighting the volunteer-driven effort, educational initiatives, and behind-the-scenes creativity that bring the parade to life year-round.
Tours are fully indoors but not climate-controlled, so please dress accordingly. The experience is wheelchair and stroller accessible, family-friendly, and packed with opportunities for photos and souvenirs.
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